Lee Henggeler

CLIENT: K12 INSIGHT

A wedding invitation concept.

3.875 x 9.25in cardstock prints
Vellum transparent paper overlay
Kraft paper envelopes
Hand-calligraphy by Pauline Pineda
Commercial letterpress printing and
Gold foil press by Thomas Printers
Custom wax seal stamp by Uniqoo
Twine wrap
Dried baby’s breath

CLIENT: FLATWORLD COMPETENCY BASED EDUCATION (CBE) LEARNING PLATFORM - STUDENT PERSONA PRODUCT REDESIGN

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GOAL   New UX / UI for the CBE Learning Platform. User feedback consistently indicated the existing interface was not intuitive and dated. Students had a hard time differentiating between different areas or levels within the program.

BARRIERS   The CBE Learning Platform was extremely complex making a complete overhaul to the Student application difficult to accomplish in a single release. Base concepts also needed to be extendable in order to apply to other personas (Faculty, Grader, etc.) The Student application included overhauls of both WEB and iOS applications.

STEP 1: RESEARCH AND ANALYSIS Evaluate requirements and specs, create decision maps, analyze existing interface for information architecture and flow improvements.

STEP 2: SKETCHES AND ROUGH CONCEPTS Create initial concept sketches. Discuss concept improvements and iterate. Define potential technical barriers. Estimate tentative development timeline. Requirements QA.

STEP 3: WIREFRAMES Wireframes created for feature evaluation (Balsamiq). Clickable prototypes created to illustrate new information architecture and flow (Invision).

STEP 4: VISUAL DESIGN High fidelity, pixel perfect designs created and provided to the development team for feature implementation. The new interface features new navigation menus on all levels, new application architecture, updated controls and, overall, a more dynamic and functional experience.

CLIENT: HONEYBADGER

Product and nutrition label design for Honeybadger Vegan Performance Supplements.

CLIENT: MST SERVICES (Multisystemic Therapy)

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The opioid epidemic that has become a public health crisis and declared a national emergency. It is widespread with a severe and damaging impact on America’s youth.

CLIENT: MST SERVICES (Multisystemic Therapy)

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An infographic on racial disparity in the juvenile justice system.

CLIENT: Five Guys

For the first time in 2013, Five Guys sought out an external public relations agency. It was important to the client that anything created remained true to their brand and voice. As a result, all five were very present and hands on throughout the whole process.

In a lead role on this project, I directed and designed the aesthetic for the 32-page annual report capturing the company's successful year-in-review and plans for continued growth. Featuring original photography shot at multiple Five Guys locations across the country, the report authentically portrays the personality of the burger empire.

AWARDED: 2010 Silver Savannah Student ADDY Awarrd

A student project. This typography poster was an exploration in promoting the popular candy, Lifesavers.

CLIENT: FDA OWH (Office of Women’s Health)

A social media campaign driving awareness for, and providing resources on, prevalent health issues.

These teaser stats / images were created for the Pinterest platform and released weekly or bi-monthly, depending on the campaign schedule.

CLIENT: & SUCH SHOP

CLIENT: CDC (Centers for Disease Control and Prevention)

CDC sought to develop an artifact to visually summarize the CPPW (Communities Putting Prevention to Work) initiative. I recommended an infographic, data visualization, as the mechanism for this story.

The elements of this infographic were designed with scalability in mind should additional infographics find their way on the project roadmap - one infographic for each sub-branch of the CPPW initiative.

Originally created for CDC's website, the compartmentalized design was also converted to print and distributed at conferences and other events.

I suggested interactive capability allowing users to dig deeper into the initiative details be added.

CLIENT: SAF (SOCIETY OF AMERICAN FLORISTS)

An annual marketing kit for the Society of American Florists (SAF) members to help promote their floral businesses increasing visibility and sales. The kit included two posters, postcards, statement stuffers and order forms.

Mood boards and multiple concepts were presented - the client selected two. In addition to the design of all the kit materials, I attended both custom photoshoots assisting with prop selection, staging, lighting and framing.

I also contributed to post-production refinements - digitally cleaning and enhancing the selects (Adobe Photoshop).

CLIENT: CDC (Centers for Disease Control and Prevention)

CDC's Communities Putting Prevention to Work (CPPW) program is a locally driven initiative that aims to decrease obesity and tobacco use in the United States - two leading preventable causes of death and disability.

The ask was to develop a sustainable identity and aesthetic for this program and its components.

This informational brochure was one of many program components I designed to support the initiative and its 50 participating communities throughout the country.

(Adobe Illustrator)

CLIENT: WORKING CLASS STUDIO

Hand-illustrated then digitally-rendered. Working Class Studio is a student-showcased product development branch under Savannah College of Art and Design (SCAD). Working Class Studio promotes the work of students, alumni and faculty artists delivering original stationery and home décor lines to retail stores across the U.S and Internationally.

In 2010, I was one of 8 interns selected for the Working Class Studio Spring Quarter Program. My designs were selected to be reproduced and featured on various Working Class Studio products as a part of their 2011 Spring Collection.

(Wacom Tablet + Stylus, Adobe Photoshop and Illustrator)